Nari Choi

Credentials

Professional Background

From Breakthrough Technology
to Scalable Business

With 20+ years of operating experience at the intersection of deep technology, product strategy, and global business, Nari has been part of building and launching category-defining products at Samsung, Meta, and Magic Leap — spanning semiconductors, displays, mobile, AR/VR, and AI platforms. Her career has centered on helping breakthrough technologies become meaningful products and scalable businesses through clear strategy, strong partnerships, and thoughtful execution.

At Samsung Electronics, she drove the Corporate Strategic Technology Portfolio — spanning semiconductor, display, material, mobile communications, digital media, medical device, and home appliances — under the CTO, launching world-first and world-best products. At Magic Leap, she built the enterprise business from zero, spearheading a B2B pivot that generated 85%+ of total company revenue by leading cross-functional teams. At Meta's Reality Labs, she shaped AR+AI product strategy and forged strategic partnerships with global technology innovators and industry leaders across the U.S., Europe, and Asia.

A former venture capital principal and tech startup co-founder, she brings a full-stack perspective — from board-level strategy to hands-on execution. She bridges Silicon Valley and Korea not just professionally, but culturally — helping Korean tech innovators scale globally and enabling U.S. companies to unlock one of Asia's most sophisticated technology ecosystems.

She holds an MBA from Stanford Graduate School of Business and dual B.S. degrees in Computer Engineering and International Studies from Pusan National University.